Currently stocked in over 1,000 leading retailers globally, porter green’s minimal silhouettes and signature packaging is a familiar sight on the shelves of a myriad of stores around the world. This, coupled with their recent #1 Summer Essential endorsement by Oprah Winfrey has contributed to their positioning as the world leaders in unbreakable silicone drink ware and innovative essentials for sustainable living.
Porter Green found us through their expansive network of Australian owned brands and we quickly became their studio of choice, proudly tasked with a complete overhaul of the brands positioning, communications and identity - every aspect of the brand were to be considered, reimagined and properly reflective of both the surging success already experienced and the growth trajectory the business was expecting.
Our Approach
Credits
Animation: Oliver Chaffe
Development: JWWD
Development: JWWD
Our broad range of capabilities meant we were able to carefully create each consumer touchpoint in house as well as advise on the optimisation of their back end systems and approach to digital marketing communications, while building a growth-oriented and internationally focused e-commerce platform, all B2B and B2C communications, social content, packaging and print materials. Our team proudly worked as custodians, collaborating on every detail with their in house marketing team over 2024 and 2025.
Our Approach
Our broad range of capabilities meant we were able to carefully create each consumer touchpoint in house as well as advise on the optimisation of their back end systems and approach to digital marketing communications, while building a growth-oriented and internationally focused e-commerce platform, all B2B and B2C communications, social content, packaging and print materials. Our team proudly worked as custodians, collaborating on every detail with their in house marketing team over 2024 and 2025.
Credits
Animation: Oliver Chaffe
Development: JWWD
Development: JWWD
In Summary
What we created in terms of identity was an embodiment of their product range; malleable, sophisticated and timeless, oozing elevated lifestyle and allowing for a greater consumer understanding of their broad range of products. This was greatly achieved through the creation of product iconography, animations of such, a broader explanation of the product naming acronyms alongside growth oriented internal assets in the form of digital pitch documents, seasonal product booklets and an in-depth social suite of professionally designed templates for EDM’s and posts.
Since the inception of our work, porter green has received glowingly positive feedback by both international retailers, stockists and consumers alike, while their website efficiency and translation has improved ten fold. A huge thank you to the team for entrusting us wholeheartedly and creating such fantastic foundations for this brand to remain unbreakable and flourish - stylishly.
Since the inception of our work, porter green has received glowingly positive feedback by both international retailers, stockists and consumers alike, while their website efficiency and translation has improved ten fold. A huge thank you to the team for entrusting us wholeheartedly and creating such fantastic foundations for this brand to remain unbreakable and flourish - stylishly.
