Ilumaé harnesses the power of leading science to truly transform your skin. Developed by doctors, their precise formulations are made using efficacious concentrations of clinically proven active ingredients to reveal your best complexion. Matilda Wilson Creative were approached by the Ilumaé team initially as a creative advisor with the role quickly transitioning into an ongoing partnership as their Art Director

The Ilumaé brand had been a work in progress for numerous years with international product development, packaging technology and product efficiency at the forefront of their approach. The team, having previous engaged one of Australia’s leading studios for their branding decided to change directions and handed over the launch strategy, campaign development, art direction, print and web advisory to our team after our initial consultations uncovered an immediate connection and excitement for their brands potential success. We recreated their branding guidelines and all consumer touchpoints, focusing on aligning the correct market with their range, and did so while collaborating with both their web team (Hope Factory) and lead copy writer Bianca Bartolo. Further to this, we shot, managed and produced their launch campaign with SMS Creative and oversaw the creative direction and creation of all digital renders produced by COMET Studio. Our approachability and hands on approach solidified us as the studio of choice, most notably this is evident in shortly after being offered an ongoing partnership with the brand and overseeing all communications, in store displays, EDM development and marketing strategies.