Australian coffee, but not in the laneway, cuffed beanie sort of way, instead they're the hardworking, approachable and a little bit cheeky coffee option.
Proudly your friendly, local supplier that understands the need for a quality, delicious product without the jargon. They’re pairing it back, so their beans can talk for them. Matilda Wilson Creative were engaged during the formidable stages of conceptual development and trusted with their brand strategy, naming, identity, copy writing, packaging and print collateral for a full launch to market.

Our Approach

Credits & Awards
Animation: Oliver Chaffe
Illustration: Molly Wellington
Silver Winner in Branding for Graphic Design: 2025 Indigo Design Awards
With a mission to utilise their beloved product and scalability as a vehicle for community, connection, and no-nonsense ethical coffee, Hey Neighbour reflects the Australian consumer while remaining exceptionally high quality and affordable.

Our Approach

With a mission to utilise their beloved product and scalability as a vehicle for community, connection, and no-nonsense ethical coffee, Hey Neighbour reflects the Australian consumer while remaining exceptionally high quality and affordable.
Credits & Awards
Animation: Oliver Chaffe
Illustration: Molly Wellington
Silver Winner in Branding for Graphic Design: 2025 Indigo Design Awards
Hey Neighbour

In Summary

What has been created is inspired by the traditional notions of Australian suburbia, with a red brick, spring sky and picket fence colour palette paired with friendly language and illustrative storytelling elements by Molly Wellington. The experience of Hey Neighbour sits far beyond the reaches of traditional, minimalist or maximalist coffee brands, they don’t speak extensively about flavour profiles or beans as if they’re magical, instead they’ve focused on the feel good notion that comes from a crisp Australian morning, the presence of good company and that first sip of coffee feeling. Friendly, approachable, warm and an embodiment of that one person in the room not on their phone, but instead soaking it all in.