With this in mind, we focused on bringing a positive energy and bubbling personality to the forefront of our brand, embodying the position of a cool older sister rather than a skincare expert. We place our spotlights on caring for our skin properly, enriching such naturally and expressing clearly and coherently that we are not trying to change, delay, or manipulate ourselves, only boost and have fun while we do it. Our packaging schematic is simple, bold, and typographically focused, aligning key colour combinations with product ranges specifically to allow for long term brand expansion and easily identifiable shelf presence. We’ve purposefully emphasised on copy across our products, understanding that this is most instances the users first encounter with such products and a clear user experience across steps and usage is pivotal.