Avive Hydration was created in response to a struggle that too many women live with: taking care of ourselves has become complicated. Intro: Your daily hydration and beauty ritual, in one.
The Avive Hydration project began with strategy. We immersed ourselves in the brand’s world, their intended audience and secondary groups, their positioning in the hydration space, and their growth ambitions as they effectively towed the line between functional hydration and beauty. Our packaging schematic needed to deliver on multiple fronts: commanding shelf presence in a competitive category, creating a memorable usage experience, and providing a flexible system for future ranges without losing brand cohesion.
Our Approach
Credits
Campaign Photographer: Jade Fook
From the earliest iterations, we integrated the team’s marketing roadmap, identifying which messages and benefits needed prominence on single-use packaging, and how to create genuine connection points with consumers in those micro-moments of engagement. With a fantastic founding team and complete support to create something special strategy and craft became inseparable, with every design cemented in empathy and consideration.
Our Approach
From the earliest iterations, we integrated the team’s marketing roadmap, identifying which messages and benefits needed prominence on single-use packaging, and how to create genuine connection points with consumers in those micro-moments of engagement. With a fantastic founding team and complete support to create something special strategy and craft became inseparable, with every design cemented in empathy and consideration.
Credits
Campaign Photographer: Jade Fook
In Summary
Our feedback received from the Avive Hydration team solidified our fantastic experience working with the founding team, a further thank you to both Georgia and Thomas for their support. “Working with Matilda was an exceptional experience from start to finish. From the initial brand survey, Matilda took the time to deeply understand Avive, our vision, values and the level of intention we wanted reflected in every detail. She then guided us through countless thoughtful iterations, particularly across our packaging - with patience, professionalism and an incredibly high creative standard.
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Matilda was consistently prompt, clear and collaborative, and her creative vision exceeded our expectations at every stage. The result is that our brand that feels distinctive and truly elevated!! We’ve received an overwhelming amount of feedback on how premium Avive looks and feels, and that strength of branding has allowed us to stand out in a highly saturated market.”
